Author: Brittany Hennessy
My Thoughts: This book is the second one that I read recently that gave me a shove toward changing my entire on-line presence. Once again, as I read Brittany’s words I was faced with that mirror of truth…showing me the places and times, the unbelievably stupid ways that I had screwed up over the past seven years. “Suck it up, Trish. You fucked this up, now it’s time to do it and do it right.”
I sat with my Kindle copy and took notes as I went. The deeper I got, the harder I was kicking myself for past mistakes and the more convinced I became that I was going to do it right this time.
For you, doing this influencer thing right might mean you just need to tweak your Insta-game a little. For me, doing this right meant a COMPLETE OVERHAUL…It means leaving a completely packed Editorial Calendar for the month of October on the Office floor and STARTING OVER. Talk about TERRIFYING.
This quote from page 38 of the printed edition of Influencer really hit home:
“Authenticity is your only ammunition – without it, you might as well give up. People can smell bullshit a mile away, and no amount of money can cover up the stench.” ~ Jessamyn Stanley
My office REAKED because of the way I had come to feel when thinking about my then main subject and I knew the complete shift would need a new home.
I took Brittany’s advice to heart and I took it as a challenge. I know the numbers that I NEED to make to consider myself a success and I know the numbers that will put the minds of my family at ease. I took a deep breath, cleared my calendar, set up a new website, and dove in.
I used a LOT of Brittany’s example text too. She walks you through setting up the information pages on your site, gives you example emails to work from and gives you tips and tricks on how to be an influencer brands will want to work with again and again.
I’m excited to become the best influencer I can, for the brands and charities that I love. Most importantly I’m excited to become the best, most honest blogger I can be, with ALL of the lessons the last seven years have taught me.
[…] first 8 posts are on a variety of topics: 3 Book Reviews including this one on Influencer by Brittany Hennessy and this one on The Creative’s Guide to Starting a Business by Harriet Kelsall, a Royal […]